Wall Printing

15 tips for driving traffic using Google Places July 6, 2010

I received an email from Tom Read that contained tips to drive more traffic using Google Places.  The full article can be accessed by clicking here but here is a summary.

1. If you haven’t claimed a listing and it exists, you should claim it.

2. If you’re setting up a listing for the first time, critique and select your business category carefully.

3. Include a keyword relevant to your business in addition to the business name shown in the listing.

4. Wherever possible don’t have multiple businesses name variations under the one address.

5. It is recommended that your primary phone number listed is a land line.

6. Business proximity to the phone number’s area code can be important. E.g. (0161 Manchester)

7. Avoid using post boxes as the primary business address for the listing.

8. Include your company website.

9. If you have a suitable email address for customers to contact you, then add it in.

10. Post a relevant and unique description that succinctly explains your business’s purpose.

11. Shortly within the UK you will be able to tag your listing allowing special coupons to be offered within your listing. This is great for smart phone users. As they scrolls over the tag your business coupon appears. (See C)

12. Google is paying significant attention to reviews these days so ask your customers to write some genuine reviews.

13. Try to include hours of operation, public transport information and methods for payment.

14. Make sure you post several photos. Even try adding video. (Remember Google runs You Tube).

15. Users may change location within a SERP result, so adopt some or all of these options to maximise your opportunity for accepting the local results traffic.