How QR codes are helping clean up the gulf July 29, 2010
Posted by Mike Vitamvas in Future of Marketing.add a comment
I thought this was an unusual use of the QR code but it goes to show what can be done withnthis new tool.
BP may have been able to cap the oil spewing into the Gulf of Mexico, but cleanup efforts are really just beginning. In an interesting intersection between technology and social activism, QR codes could prove instrumental in helping ensure that the Gulf is fully restored.
Nonpartisan activist group Women of the Storm is rallying public support around Gulf restoration. They’ve started the celebrity-backed Be the One campaign to get signatures for their petition, which states: “I demand that a plan to restore America’s Gulf be fully funded and implemented for me and future generations.”
ScanLife, makers of mobile barcode scanning technology, has stepped in to support the cause and they’re bringing QR codes to the rescue.
ScanLife created a QR code that, when scanned, directs users to a mobile site where they can watch the Be the One video and sign the petition. Plus, a giant version of the QR code was put on display on the Thomas Reuters billboard in Time Square last week to help outreach efforts.
The code is also being distributed online and on t-shirts, the latter of which people can buy to further support the cause. To date, the petition has garnered more than 117,000 signatures with the help of the QR code call-to-action.
As QR codes make their way to mainstream audiences, we think action-oriented campaigns of this variety will go a long way in making the technology relevant to the average smart phone user.
For full story click on this link
15 tips for driving traffic using Google Places July 6, 2010
Posted by Mike Vitamvas in Google Places.add a comment
I received an email from Tom Read that contained tips to drive more traffic using Google Places. The full article can be accessed by clicking here but here is a summary.
1. If you haven’t claimed a listing and it exists, you should claim it.
2. If you’re setting up a listing for the first time, critique and select your business category carefully.
3. Include a keyword relevant to your business in addition to the business name shown in the listing.
4. Wherever possible don’t have multiple businesses name variations under the one address.
5. It is recommended that your primary phone number listed is a land line.
6. Business proximity to the phone number’s area code can be important. E.g. (0161 Manchester)
7. Avoid using post boxes as the primary business address for the listing.
8. Include your company website.
9. If you have a suitable email address for customers to contact you, then add it in.
10. Post a relevant and unique description that succinctly explains your business’s purpose.
11. Shortly within the UK you will be able to tag your listing allowing special coupons to be offered within your listing. This is great for smart phone users. As they scrolls over the tag your business coupon appears. (See C)
12. Google is paying significant attention to reviews these days so ask your customers to write some genuine reviews.
13. Try to include hours of operation, public transport information and methods for payment.
14. Make sure you post several photos. Even try adding video. (Remember Google runs You Tube).
15. Users may change location within a SERP result, so adopt some or all of these options to maximise your opportunity for accepting the local results traffic.
Mobile marketing cooks up profits for Frisco-based Scotty P’s burger chain. June 21, 2010
Posted by Mike Vitamvas in mobile marketing.add a comment
Gretchen and Don Reed hadn’t planned to eat at Scotty P’s one recent Friday.
But she got a text message at 10:30 that morning offering a buy-one, get-one hamburger if she showed up between 11 a.m. and 2 p.m. at the location at Preston Road and Forest Lane where the couple regularly dine.
When they arrived, Gretchen showed the text message on her phone to the cashier and scored a free burger for Don.
“It always brings us in,” she says. “We were going somewhere else, and we changed our minds. We love the food.”
By “it,” she means occasional text messages sent by Scotty P’s offering a BOGO or another food deal. But “it” always comes with a catch: It has to be used at lunchtime on the day the message is sent.
Scott Pontikes put on this test for The Dallas Morning News to show what typically happens when the founder of Frisco-based Scotty P’s uses an automated, mass text messaging service offered by another Frisco company, Call-Em-All LLC.
In this case, Pontikes (pronounced Pon-tee-kez) sent out texts at 10:30 a.m. to 64 customers who have designated the Preston-Forest unit as their Scotty P’s location of choice.
The first customer arrived at 11:15 a.m. with his text message on his phone in hand.
During the four-hour promotion, 11 text-toting customers showed up, each with at least one other person in tow. They spent nearly $200 – money the restaurant probably wouldn’t have gotten otherwise.
Big deal?
Well, yeah, says Pontikes, when you consider that he paid less than five bucks for the text service and got a 17 percent redemption rate. The only other hard dollars were the cost of making 11 burgers.
“I was pleasantly surprised,” he says after tallying the register. “I didn’t really expect much on a Friday at the beginning of summer.”
Pontikes started mobile text marketing in January when his friend Brad Herrmann, founder of Call-Em-All, asked him to be a guinea pig for the new service.
“Scott picked it up and ran with it,” Herrmann says.
Scotty P’s has been a Frisco institution since Pontikes opened his first burger outlet in 1999.
Pontikes, who’s 42 and holds a degree in hotel restaurant administration from the University of Houston, uses social media, e-mail and texting as a way of life.
He points out that people often don’t know where they’re headed for lunch until they’re leaving the building.
“Then everybody has the same question: Where do you want to go today?” Pontikes says. “We want to inspire you to decide on Scotty P’s.”
He typically gets a 12 percent to 15 percent response rate and has a total of 900 people signed up to receive texts. Most of the texters are in Frisco and Plano.
The Preston-Forest location is the chain’s newest and has the fewest texters signed up.
Pontikes says he wants to build up to about 2,000 participants: “Rather than having a list of 20,000 and getting 2 percent [redemption], let’s just have the people who really do want the deals.”
He can target one restaurant or all seven.
Rain and eating lunch out aren’t a winning combo. So one recent drizzly morning, Pontikes sent BOGOs to texters systemwide. Net sales (after the cost of the free burgers was subtracted) from the promotion was nearly $1,200 from less than $60 worth of texts.
“That’s huge for a small business like ours, especially in such a short window,” says Pontikes, whose chain grosses under $8 million in annual revenue.
He doesn’t want to turn free hamburgers into spam, so Pontikes doesn’t do text offers more than once a week. When he does, he has to be creative, since he’s only got 160 characters to work with.
“I like technology. But I don’t know how to write in HTML or any of the stuff that the really smart cyber guys do,” Pontikes says. “But I know how to text. It takes me five minutes.”
Tips on improving your rankings May 9, 2010
Posted by Mike Vitamvas in Google Places.Tags: Google Places, internet marketing
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This has more to do with Internet marketing than getting listed in the Google Local but I thought it was good so I’ve included it here. It came from Botimet Argjiro.
If you would like help figuring out how to get your company listed in Google Local, check out our website: Wall Printing or call usat 336-861-9255.
If you’ve researched SEO and internet marketing at all, then you know that the two things you need to put most of your energy into are great links and great content. Here are some things you need know about each.
1. Great content is a breeze if you follow these five steps:
• Write as though you were talking to a friend about your product or service. In fact, consider recording yourself as you do just that. Then transcribe the recording.
• Use only 2 or 3 keywords on each page.
• Don’t mention any of your keywords more than 4 times. Spread your keywords throughout the page, although you can use your primary keyword twice within the first paragraph. Also be sure you use each keyword toward the bottom of the page. This shows search engines that your copy is true to the topic at hand.
• Make each keyword anchor text the first time it appears on the page and use that link to go somewhere within your own website.
• Use a ratio of 150-250 words of text for each keyword. In other words, if a page contains 3 keywords then it should be about 600 words long.
2. Link Well.
Linking can be a complicated process, but you’ll be off to a good start if you remember these things:
• Get as many relevant links as you can, and make sure each of them use the same URL. This is important since Google considers “http://www.mysite.com” a different address than “http://mysite.com.”
• Be certain that as many inbound links as possible go to content pages rather than your homepage.
• Make sure your inbound links are from related sites and are relevant to your topic.
• Pages with Google PageRank give you your most valuable links.
• Google places a higher value on links from homepages than links from within a website. If the website has a page with PageRank, a link from that page is more valuable than a link from the homepage.
• When other websites link to yours, make sure that they use your keyword as the anchor text
• If a link is located within a line or paragraph of text, make the text surrounding the link as relevant as you possibly can.
• Remember that natural links are always your best bet as far as getting top rankings on Google.
• Stay away from script-based reciprocal link services if at all possible. Google doesn’t value these as much as it once did, and you can even risk getting your site kicked off of Google altogether.
• If you must use a linking service, use one that makes inbound links appear to Google as if they are one-way links rather than reciprocal links.
3 instant ways to test your visiability in Google Places May 9, 2010
Posted by Mike Vitamvas in Google Places.add a comment
Posted May 8th, 2010 by promarketer
When someone in your area searches for something you offer, you want your business to be highly visible in Google’s local search results (which is the list of 10 businesses that appear next to the little map when you type in a search term).
If you’re not satisfied and don’t think enough customers see you, chances are you’re losing out because of some very common problems.
Spend 10 minutes every now and then to check 3 specific things:
Check-up Item #1: Make sure you’re on the 1st page of local results. It’s important because. When you type search for something locally by typing in a term like “Cleveland pizza” or “Tulsa dentist,” you’ll see a little map and 10 local businesses. Obviously, when people search for something you offer, you want to be one of those 10 businesses, and you want to be as high up as possible.
What’s not as obvious is if you click the link that says “More results…” underneath the map, you’ll usually see businesses that weren’t on that list of 10. All businesses ranked 11, 12, and so on are losing visibility by being found on buried pages most customers never see.
The bottom line is check to see if you’re on that list of 10 businesses, and if you’re not, to see where exactly you are. You’re likely getting no visibility because you’re not one of those 10 businesses next to the little map. The good news is it’s fairly easy to get on that first page of results.
Check-up Item #2: You need to check whether Google verified your listing. All that means is Google needs to make sure you are the owner of your business. Google has a simple process for getting you verified, which you go through when you first set up your listing. The only problem is many businesses never get verified, and Google places them near the bottom of the heap.
If you suspect you’re just not being seen, type local search terms into Google and try to find your business. If you find it and see the words “Unverified listing” underneath your address, the problem is easy to fix: Just type in “verify Google business listing” and the steps will be clear. If you get verified, you’ll get an instant boost in visibility.
Check-up Item #3: See if you show up in both the normal local search results (the ones next to the little map) and in the results you see once you click on that map. Here’s all you do: when you type in a local term (say, “Cleveland pizza”), you see 10 local pizza joints plus a small map. If you click on that map, you’ll be taken to a slightly different page, which usually shows a slightly different list of 10 pizza places.
When you’re looking to see where you rank for different terms, click on that map. Then you’ll know if you’re visible, nowhere to be found, or somewhere in between.
Maybe you’ve heard of the “80/20″ rule. Even if you haven’t, all it means here is eliminating 20% of your problems will get you 80% of the results you want. What it comes down to is there are a few very specific (often simple) problems that rob business owners of visibility.
Wall Printing can help you reach new customers through print, internet, and mobile marketing.
Google Places – Good for the Hotel Industry May 8, 2010
Posted by Mike Vitamvas in Google Places.add a comment
The following is a post from Chris Moulton, Senior Web Marketing Analyst at TIG Global.
Google recently announced that Google Places has replaced Google Local Business Center. This seemingly minor change means big opportunities for hotels and destinations. Here’s how:
Local content is becoming increasingly important to online success. In local search, consumers see a map at the top of the search results that contains a short list of area businesses. Google determines what is deemed a “local search” based on the query, and provides local content automatically. Within the results, each business has a “pushpin” that identifies its location on the map. Clicking on the pushpin opens up additional information, and that information is powered by Google Places. It’s a pretty straightforward concept with one caveat. Listings that provide more information are more likely to show up as a pushpin, and listings that provide little or no information are more likely to be excluded from the results.
Google page displaying local content.
Google Places is a boon for hoteliers and destinations alike. When a potential customer searches “hotel” in combination with your city or neighborhood, you have a great opportunity to reach that customer with content that is extremely relevant to their search. The same would obviously apply to destinations that hone in on the promotion of local businesses and activities in their marketing efforts. In addition, local search accounts for an extremely large portion of search. In fact, one study by Google found that 73 percent of all online activity is related to local content. Enhancing your profile for local search won’t just affect online revenue; it can impact offline revenue as well. A 2009 study found that 83 percent of local search users contacted businesses offline. That’s a lot of customers calling for reservations or walking up to the front desk for check-in.
So what should you do to show up more often and with higher placement?
Google Places allows for many listing enhancements that were already available through Local Business Center. Hoteliers can provide accurate and up-to-date information about their property, such as the address, phone number, business information, and website URL. They can upload photos and videos to showcase the property. Hoteliers can also list features that make their property stand out, like hotel amenities, pool hours, and nearby attractions. Finally, Google Places automatically enhances some listings by pulling information that customers might find useful, such as reviews from 3rd party sites.
Sample of a ‘Google Places’ page.
In addition to all of the great benefits of Local Business Center, Google Places also offers:
- Real-Time updates- If your property is running a 48 hour sale or coupon, you can promote it instantly on a Google Places page.
- Enhanced Listings through Google Tags – For a $25 monthly fee in select markets, you can add a coupon, photo, or other special feature to make your listing stand out in Google Maps results.
- Free Hotel Photo Shoot – If your hotel is in one of 25 select markets in the U.S. (or a handful in Australia or Japan), you can apply for a free photo shoot. If approved, Google photographers will photograph the interior spaces of the hotel and post them in your Google Places listing. Hotels outside of the select markets shouldn’t feel left out – the program will eventually be rolled out worldwide. There are some limits to the photo shoot (Google retains all the rights to the photos, and they are not accepting applications from “chain establishments”), but overall it is a great opportunity to showcase your property.
- Customized QR Code – QR codes are two-dimensional bar codes
Sample of a Google ‘Favorite Places’ QR Code.
that can be placed on the front entrance of a hotel or restaurant. Customers can scan them with certain smartphones to be taken directly to the mobile version of the Google Places Page for that business. This makes it easy for customers to instantly provide guest reviews. For example, if you have an onsite restaurant, customers can simply scan a QR code from the front of the restaurant’s window, bringing them directly to your website, online reviews, chef’s suggestions and more. This tool allows you to provide far more information than a paper menu posted by the door. Customers can even save the info in their phone should they decide to return later for another meal.
All said, with local results becoming an increasingly important part of search, Google Places offers many opportunities for your hotel to stand out among the crowd and is definitely a tool to look into for your hotel or destination
At Wall Printing we can help you develop a plan to optimize your Google Places listing.
Belle Tire Drives Sales, Loyalty Through Mobile Marketing with Hipcricket May 5, 2010
Posted by Mike Vitamvas in mobile marketing.add a comment
Retailer Experiences Sales Lift, 77% Opt-In Rate to Loyalty Club
KIRKLAND, Wash.–(BUSINESS WIRE)–Belle Tire, the nation’s eighth largest tire retailer with 84 stores in Michigan and Ohio, has experienced a sales lift and seen an opt-in rate to its loyalty club of 77 percent in an integrated and sustained mobile marketing program with mobile marketing and advertising leader Hipcricket.
“We are extremely pleased with the results we’ve achieved to date using Hipcricket to integrate mobile marketing into our existing advertising campaigns”
Established in 1922, Belle Tire tried mobile marketing for the first time in 2009 when the retailer decided to add a mobile component to its traditional media buys and marketing with local sports teams – the Detroit Red Wings, Detroit Pistons and Michigan State Spartans.
Belle Tire first offered a free set of tires in a text-to-win promotion where consumers texted in the word TIRE to Belle Tire’s short code. All who entered received a $20 off mobile coupon. Participants were then invited to join the Belle Tire “Advantage Club” – and 55% opted into the club. In a follow-up campaign, 77% of participants subsequently joined the mobile “Advantage Club”. Belle Tire and Hipcricket conducted multi-variant analysis to determine which ad executions and channels were most effective and produced the best ROI.
“We are extremely pleased with the results we’ve achieved to date using Hipcricket to integrate mobile marketing into our existing advertising campaigns,” said Don Barnes, marketing manager at Belle Tire. “By adding a mobile element, we were able to track which ads were the most successful, which helps us to better plan our budgets for future campaigns. In addition, we’ve gained a database of customers who we’re now able to communicate with on an ongoing basis – this hyper local mobile engagement is very valuable. We like to reward our loyal customers, and mobile has been a great venue to help us do it – more so than email and other types of campaigns we’ve tried.”
Starbucks rolls out largest mobile payments effort nationwide April 27, 2010
Posted by Mike Vitamvas in Future of Marketing, mobile marketing.add a comment
March 31, 2010
Pay via mobile
The Starbucks Card mobile application has been updated to be accepted at 1,020 Target and Starbucks stores, making it the largest mobile payment initiative in the United States.
MFoundry, Larkspur, CA, created the application in September 2009. The mobile application lets Starbucks customers check their card balance, reload the card and view transactions.
“Now that customers can use the Starbucks Card Mobile app at Starbucks locations within Target stores nationwide, they will have more opportunities to experience the ease and convenience of paying for their favorite Starbucks beverages with a flash of their iPhone or iPod touch devices,” said Brady Brewer, vice president of Starbucks Card and Store Segmentation for Starbucks.
“We are thrilled to make mobile payments available at Starbucks stores within Target, which has been a Starbucks licensee for more than 10 years,” he said.
As part of the Starbucks Card Mobile application launch, Starbucks tested mFoundry’s mobile payment component, letting customers in 16 stores in Seattle and Northern California to pay using their iPhone or iPod touch mobile device.
The test was so successful that the company is now letting consumers in 1,020 stores in the U.S. make payments via their mobile devices.
Consumers can also use the application to view their Starbucks Card balance. The Card balance is prominently displayed on the home page of the Starbucks Card Mobile App. Customers with more than one card loaded on Starbucks Card Mobile can access all balances from the home screen with the touch of a button.
Here is a screen grab of the card balance page within the application:
Additionally, consumers can reload their card directly from their iPhone and iPod touch with a major credit card.
Here is a screen grab of the relod page within the application:
For the mobile payment feature, consumers’ devices display a bar code that can be used just like their physical Starbucks Card to make a purchase.
Here is a screen grab of the payments feature within the application:
Customers who register their Starbucks Card online or on their mobile device and pay using their iPhone or iPod touch in select stores will also enjoy the same Starbucks Card Rewards benefits as customers who pay using a traditional registered Starbucks Cards.
Benefits include:
-Free syrup and milk options
-Brewed coffee refills (iced or hot) at no extra charge on the same visit
-A complimentary Tall beverage of choice with a whole bean purchase
-Two consecutive hours of free AT&T Wi-Fi per day in stores
“Everybody was excited about the 16 stores and virtualization of gift cards, but now expanding to 1,020 makes this one of the largest payments initiatives in the mobile commerce space,” said Jon Squire, senior vice president of wallet and payments at mFoundry. “We hope this serves as a catalyst to move along the mobile commerce industry
“Starbucks is a partner that provides their customers an amazing service and their continued focus on putting their customer first allows them to pioneer in the mobile space,” he said.
Senior Editor Giselle Tsirulnik covers advertising, video, messaging, search, commerce and video. Reach her at giselle@mobilemarketer.com.
Consumers are ready for mobile marketing April 23, 2010
Posted by Mike Vitamvas in Mobile Coupons, mobile marketing.Tags: mobile coupons, mobile marketing
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With 224 million mobile users engaged in texting, SMS has emerged as “the only form of mobile marketing to reach the entire mobile universe,” says a study into mobile marketing and retail published this week …
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With 224 million mobile users engaged in texting, SMS has emerged as “the only form of mobile marketing to reach the entire mobile universe,” says a study into mobile marketing and retail published this week by Placecast, the company behind ShopAlerts.
A Harris Poll on behalf of Placecast, found that 45% of 18 to 34 year-olds and 35% of 35 to 44 year olds were interested in receiving opt-in mobile alerts.
“Mobile phones now have consumer penetration rates that surpass the Internet, and marketers need to grasp the implications of ‘go-anywhere media,’ which is what mobile phones represent,” says Kathryn Koegel, President of Primary Impact Research, which conducted the study. “Consumers use their phones to do everything from research products to check competitor retail pricing – even from within store locations,” she continues.
The report centers itself around the now widely acknowledged belief that, thanks to the smartphone become much more ubiquitous, more consumers are starting to ‘get’ mobile media, mobile marketing and, as a result, mobile commerce. The growing consumption of media via mobile is also seeing media tastes change, suggests the report, with more consumers being prepared to stomach more promotional-led media content on their mobile device.
The report also points out that consumers’ mobile devices are, more often than not, now ‘always on’ and they are not phased by receiving location relevant text information and offers.
Oh, and don’t go thinking text is just for your teenage kids: growing numbers of 44 to 65 year olds are tapping away too.
As an independent resource for developers and consumers, 1020 Placecast provides location-based services which mark a turning point in location-based advertising. “Research and insights are a great way of accelerating the attraction of marketing spend to mobile and location-based offerings. We are excited about the findings in this report, and committed to working with the entire ecosystem to attract more marketing spend to the space,” says Alistair Goodman, CEO of Placecast.
Earlier this year, the company announced the launch of ShopAlerts, an opt-in program which delivers messages about sales to consumers as they enter a “geo-fence” surrounding a physical location. Key findings from the Placecast ShopAlerts case study (included in the “Retail Goes Mobile” report) show that 75% of users found messages somewhat to very useful, and 73% would definitely or probably use ShopAlerts in the future.
Most recently, Placecast announced their Match API, a free tool that enables location content providers and location-based application developers to refer to a location in any number of ways, and validate that those references resolve to one true location on the planet. The implications that ShopAlerts and Match have for the retail ecosystem are numerous, including an increased focus on improving LBS services and attracting marketing spend.
Succes with Mobile Coupons April 23, 2010
Posted by Mike Vitamvas in Mobile Coupons.add a comment
mobileStorm Case Study
The redemption rate for mobile coupons is normally 10 times higher that coupons that are mailed. The ability to send targeted coupons to engaged customers is powerful. This article is a case study of how one company generated significant revenue using mobile coupons. If you would like to explore how mobile coupons can help your business give Wall Printing a call. – Mike
Background:
Planet Funk, a chain of fashion-forward clothing stores for men and women, epitomizes the West Coast hipster. The company has 21 branches in California, Texas, and Colorado, as well as an online retail website. Visitors to the shops and website will likely find high-end denim jeans from True Religion and Frankie B; trendy young menswear from lines such as Marc Ecko; tattoo-inspired fashions from Brad Butter and Ed Hardy; and cute-yet-edgy handbags from Betseyville, an offshoot of Betsey Johnson’s quirky line of women’s wear. Planet Funk’s core customer is young, trendy, and never without his or her cell phone.
Challenge:
Facing what many experts were saying would be the worst holiday shopping season in decades, Planet Funk knew that they had to think outside of the box. With both “brick and mortar” stores and an online presence, digital marketing would need to be a key component of a winning strategy. The company knew it needed something that would work in their stores and online and be both simple and trackable. And, understanding the demographic they serve, it was clear that a mobile marketing campaign might be ideal.
Solution:
Planet Funk is no stranger to digital marketing, having successfully used email campaigns for years. The Planet Funk blog, covering celebrity trends, has also helped drive traffic and business to its stores and website. However, they hadn’t experimented with mobile marketing because of pre-conceptions about cost, time, and effort.
With mobileStorm as their long-time email provider, it was a natural fit that they world also use the company to launch its mobile marketing strategy. Representatives form the two companies analyzed the best way to leverage the unique nature of mobile messaging with Planet Funk’s target base and concluded that a mobile coupon campaign was a perfect answer.
The mobileStorm 4.0 digital marketing platform’s Mobile Coupon system features allowed Planet Funk to quickly set up and launch a mobile coupon program (measured in days, not weeks or months). Planet Funk wanted discount tiers based upon customer spending at coupon redemption, a built-in feature in the mobileStorm platform. The program offered discounts in the following tiers:
- $100 – 249.99 – $10 off
- $250 – 399.99 – $30 off
- $400 or more – $60 off
With time running short to a project goal on “Black Friday,” Planet Funk wanted the campaign out quickly. mobileStorm was able to accommodate a fast launch using a shared shortcode–38714–and secured the keyword Pfunk for branding purposes.
The Launch:
The Planet Funk mobile coupon was launched on November 21, 2008, in preparation for the crucial Black Friday shopping day. Signage placed in the stores showed the shortcode and key word (see image below) and promoted a coupon as an incentive for joining the Planet Funk mobile club. Planet Funk also pushed the mobile coupons via its web presence, blog, and a number of websites belonging to malls in which Planet Funk is located. Importantly, the discounts could only be redeemed via the mobile coupon.
Results:
By the end of the campaign on December 31st, 2008, Planet Funk discovered they had created over 20% of their total December revenue via the mobile coupon. Almost 2,000 coupons were generated with a redemption rate at a staggering 91%. Because of the relatively inexpensive nature of mobile coupon campaigns, Planet Funk produced an outstanding Return on Investment of 377% based on the cost of the campaign versus revenue generated from the coupons.
Additionally, 15% of those that redeemed the coupon opted-in to receive future mobile campaigns, which helped build Planet Funk’s mobile database.
Conclusions:
Using a form of digital marketing that is highly effective with their core target customers, Planet Funk was able to identify and develop a new, highly-profitable new promotions channel for its holiday season. From their first try–just one inbound mobile marketing campaign–Planet Funk achieved amazing results and now plans to expand their mobile strategy.
“Mobile is an natural fit for our customers and being able to give them such coupons–both in the store and online–that can be instantly received on their phones is a no-brainer,” said Kitri Lomaka of Planet Funk. “The results we experienced proved this and we look forward to continuing our partnership with mobileStorm to drive future mobile campaigns. We now realize that mobile marketing can not only be affordable for companies like ours, but also wildly profitable if handled the right way.”
